Volume 4 Number 2 July / December 2011

EDITOR-IN-CHIEF

Ely Laureano Paiva
FGV-EAESP, Brazil

BOARD PRESIDENT

Marcos Augusto de Vasconcellos
FGV-EAESP, Brazil

BOARD

Susana C. Farias Pereira
FGV-EAESP, Brazil

Francisco Aranha
FGV-EAESP, Brazil

Piotr Trzesniak
Federal University of Itajubá, Brazil

Luiz Artur Ledur Brito
FGV-EAESP, Brazil

Luiz Carlos Di Serio
FGV-EAESP, Brazil

Beatriz Maria Braga Lacombe
FGV-EAESP, Brazil

Mamun Habib
American International University, Bangladesh

EXECUTIVE EDITORS

Claude Machline
FGV-EAESP, Brazil

Priscila Laczynski de Souza Miguel
FGV-EAESP, Brazil

ASSOCIATE EDITORS

Henrique Corrêa
Rollins College, USA

Afonso Carlos Corrêa Fleury
São Paulo University, Brazil

Walter Zinn
The Ohio State University, USA

Martha C. Cooper
The Ohio State University, USA

Mathias Holweg
University of Cambridge, USA

Paulo Goncalves
Sloan School of Management, USA

Rogério Quintella
Federal University of Bahia, Brazil

Geraldo Ferrer
Naval Postgraduate School, USA

Isak Kruglianskas
São Paulo University, Brazil

Juliana Hsuan Mikkola
Copenhagen Business School, Denmark

Rafael Vesga
Universidad de los Andes, Colombia

Angel Díaz Matalobos
IE Business School, Spain

Joel Wisner
University of Nevada, USA

Annibal José Scavarda
Marriott School of Management, USA

EDITORIAL SUPPORT STAFF

Orlando Cattini Jr.
FGV-EAESP, Brazil

Manoel de Andrade e Silva Reis
FGV-EAESP, Brazil

João Mario Csillag
FGV-EAESP, Brazil

Júlio C. B. de Figueiredo
FGV-EAESP, Brazil

Luis Henrique Rigatto Vasconcellos
FGV-EAESP, Brazil

José Carlos Barbieri
FGV-EAESP, Brazil

Mario Prestes Manzoni Neto
FGV-EAESP, Brazil

Tales Andreassi
FGV-EAESP, Brazil

REVIEWERS

Priscila Laczynski de Souza Miguel
FGV-EAESP, Brazil

Ely Laureano Paiva
FGV-EAESP, Brazil

Jorge Luiz de Biazi
USP/FEA, Brazil

Martha Cooper
Ohio State University, USA

Orlando Cattini Junior
FGV-EAESP, Brazil

Vilmar Antonio Gonçalves Tondolo
FEEVALE, Brazil

João Quariguasi
Bradford School of Management, UK

Peter Fernandes Wanke
COPPEAD Graduate Business School, Brazil

Giovana Savitri Pasa
UFRGS, Brazil

Rocio Ruiz Benitez
Univ. Pablo de Olavide, Spain

Beatriz Maria Braga
FGV-EAESP, Brazil

Consuelo Patrícia Quiroz Morales
Pontificia Universidad Católica Del Peru, Peru

Jurandir Peinado
Universidade Positivo, Brazil

Júlio César Bastos de Figueiredo
FGV-EAESP, Brazil

Rui Miguel Costa Fernandes
Aveiro University, Portugal

Angel Diaz
IE Business School, Spain

Mamun Habib
American International University, Bangladesh

Fábio José Capecchi
Unisinos, Brazil

Juliana Bonomi Santos
Lancaster University Management School, UK

John Khawam
Graduate School of Business and Public Policy Naval Postgraduate, USA

Ana Beatriz Lopes de Souza Jabbour
UNESP, Brazil

Ednilson S. Bernardes
Georgia Southern University, USA

Ângela Ruriko Sakamoto
FGV-EAESP, Brazil