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Volume 1 Number 1 January-June 2008

EDITOR-IN-CHIEF

Mauro Sampaio
FGV-EAESP, Brazil

BOARD PRESIDENT

Marcos Augusto de Vasconcellos
FGV-EAESP, Brazil

EXECUTIVE EDITORS

Priscila Laczynski de Souza Miguel
FGV-EAESP, Brazil

Claude Machline
FGV-EAESP, Brazil

ASSOCIATE EDITORS

Henrique Corrêa
Rollins College, USA

Afonso Carlos Corrêa Fleury
São Paulo University, Brazil

Walter Zinn
The Ohio State University, USA

Martha C. Cooper
The Ohio State University, USA

Mathias Holweg
University of Cambridge, USA

Paulo Goncalves
Sloan School of Management, USA

Rogério Quintella
Federal University of Bahia, Brazil

Geraldo Ferrer
Naval Postgraduate School, USA

Isak Kruglianskas
São Paulo University, Brazil

Juliana Hsuan Mikkola
Copenhagen Business School, Denmark

Rafael Vesga
Universidad de los Andes, Colombia

Angel Díaz Matalobos
IE Business School, Spain

EDITORIAL SUPPORT STAFF 

Beatriz Maria Braga Lacombe
FGV-EAESP, Brazil 

Orlando Cattini Jr.
FGV-EAESP, Brazil 

Manoel de Andrade e Silva Reis
FGV-EAESP, Brazil 

Susana C. Farias Pereira
FGV-EAESP, Brazil 

João Mario Csillag
FGV-EAESP, Brazil 

Júlio C. B. de Figueiredo
FGV-EAESP, Brazil 

Luis Henrique Rigatto Vasconcellos
FGV-EAESP, Brazil 

José Carlos Barbieri
FGV-EAESP, Brazil 

Mario Prestes Manzoni Neto
FGV-EAESP, Brazil 

Luiz Carlos Di Serio
FGV-EAESP, Brazil 

Tales Andreassi
FGV-EAESP, Brazil 

Luiz Artur Ledur Brito
FGV-EAESP, Brazil 

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REVIEWERS

Abraham Sin Oih Yu
São Paulo University, Brazil 

Alceu Gomes Alves Filho
Federal University of São Carlos, Brazil 

Alexandre Reis Graeml
Positivo University, Brazil 

André Luís De Castro M. Duarte
Ibmec, Brazil 

André Lucirton Costa
São Paulo University, Brazil 

Antônio Domingos Padula
Federal University of Rio Grande do Sul, Brazil 

Barbara B. Flynn
Indiana University, USA 

Carlos Cordon
IMD, Switzerland 

Edmilson Nogueira
Federal University of São Carlos, Brazil 

Ely Laureano Paiva
Unisinos, Brazil 

Gregorio Bouer
São Paulo University, Brazil 

James Stock
University of Miami, USA 

João Amato Neto
São Paulo University, Brazil 

Jorge Luiz de Biazzi
São Paulo University, Brazil 

Leonardo Santiago
Federal University of Minas Gerais, Brazil 

Luis Solis
Instituto de Empresa Business School. Spain 

Marcos André Primo
Federal University of Pernambuco, Brazil 

Maria Cristina N. Gramani
Ibmec, Brazil 

Marly Monteiro de Carvalho
São Paulo University, Brazil 

Patricia Quiroz Morales
Pontificia Universidad Católica, Peru 

Paulo Fernando Fleury da Silva e Souza
Federal University of Rio de Janeiro, Brazil 

Paulo Tromboni de Souza Nascimento
São Paulo University, Brazil 

Peter Fernandes Wanke
Federal University of Rio de Janeiro, Brazil 

Ricardo Silveira Martins
Federal University of Minas Gerais, Brazil 

Roberto Giro Moori
Mackenzie University, Brazil 

Rubens Mazon
Ibirapuera University, Brazil 

Sérgio Gozzi
São Paulo University, Brazil 

Silvio Roberto Ignacio Pires
Unimep, Brazil