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Volume 1 Number 2 July-December 2008

EDITOR-IN-CHIEF

Mauro Sampaio
FGV-EAESP, Brazil

BOARD PRESIDENT

Marcos Augusto de Vasconcellos
FGV-EAESP, Brazil

BOARD

Marcos Augusto de Vasconcellos
FGV-EAESP, Brazil 

Susana C. Farias Pereira
FGV-EAESP, Brazil 

Francisco Aranha
FGV-EAESP, Brazil 

Piotr Trzesniak
Federal University of Itajubá, Brazil 

Luiz Artur Ledur Brito
FGV-EAESP, Brazil 

Luiz Carlos Di Serio
FGV-EAESP, Brazil 

EXECUTIVE EDITORS

Claude Machline
FGV-EAESP, Brazil 

Priscila Laczynski de Souza Miguel
FGV-EAESP, Brazil 

ASSOCIATE EDITORS 

Henrique Corrêa
Rollins College, USA 

Afonso Carlos Corrêa Fleury
São Paulo University, Brazil 

Walter Zinn
The Ohio State University, USA 

Martha C. Cooper
The Ohio State University, USA 

Mathias Holweg
University of Cambridge, USA 

Paulo Goncalves
Sloan School of Management, USA 

Rogério Quintella
Federal University of Bahia, Brazil 

Geraldo Ferrer
Naval Postgraduate School, USA 

Isak Kruglianskas
São Paulo University, Brazil 

Juliana Hsuan Mikkola
Copenhagen Business School, Denmark 

Rafael Vesga
Universidad de los Andes, Colombia 

Angel Díaz Matalobos
IE Business School, Spain 

Joel Wisner
University of Nevada

Annibal José Scavarda
Marriott School of Management

EDITORIAL SUPPORT STAFF 

Beatriz Maria Braga Lacombe
FGV-EAESP, Brazil 

Orlando Cattini Jr.
FGV-EAESP, Brazil 

Manoel de Andrade e Silva Reis
FGV-EAESP, Brazil 

João Mario Csillag
FGV-EAESP, Brazil 

Júlio C. B. de Figueiredo
FGV-EAESP, Brazil 

Luis Henrique Rigatto Vasconcellos
FGV-EAESP, Brazil 

José Carlos Barbieri
FGV-EAESP, Brazil 

Mario Prestes Manzoni Neto
FGV-EAESP, Brazil 

Tales Andreassi
FGV-EAESP, Brazil  

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REVIEWERS

Abraham Sin Oih Yu
São Paulo University, Brazil 

Alceu Gomes Alves Filho
Federal University of São Carlos, Brazil 

Alexandre Reis Graeml
Positivo University, Brazil 

André Carvalho
FGV-EAESP, Brazil

André Luís De Castro M. Duarte
Ibmec, Brazil 

André Lucirton Costa
São Paulo University, Brazil 

Antônio Domingos Padula
Federal University of Rio Grande do Sul, Brazil 

Barbara B. Flynn
Indiana University, USA 

Carlos Cordon
IMD, Switzerland 

Charbel José Chiappetta Jabbour
São Paulo University, Brazil

Domingos Fernandes Campos
Potiguar University, Brazil

Edmilson A. Moraes
FGV-EAESP, Brazil

Edmilson Nogueira
Federal University of São Carlos, Brazil 

Ely Laureano Paiva
Unisinos, Brazil 

Gregorio Bouer
São Paulo University, Brazil 

James Stock
University of South Florida, USA 

João Amato Neto
São Paulo University, Brazil 

Jorge Luiz de Biazzi
São Paulo University, Brazil 

Leonardo Santiago
Federal University of Minas Gerais, Brazil 

Luis Solis
Instituto de Empresa Business School. Spain 

Marcos André Primo
Federal University of Pernambuco, Brazil 

Mário Sacomano Neto
Unimep, Brazil

Maria Cristina N. Gramani
Ibmec, Brazil 

Marly Monteiro de Carvalho
São Paulo University, Brazil 

Patricia Quiroz Morales
Pontificia Universidad Católica, Peru 

Paulo Fernando Fleury da Silva e Souza
Federal University of Rio de Janeiro, Brazil 

Paulo Tromboni de Souza Nascimento
São Paulo University, Brazil 

Peter Fernandes Wanke
Federal University of Rio de Janeiro, Brazil 

Renato da Silva Lima
UNIFEI, Brazil

Ricardo Silveira Martins
Federal University of Minas Gerais, Brazil 

Roberto Giro Moori
Mackenzie University, Brazil 

Rubens Mazon
Ibirapuera University, Brazil 

Sérgio Gozzi
São Paulo University, Brazil 

Silvio Roberto Ignacio Pires
Unimep, Brazil