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Volume 2 Number 1 January-June 2009

EDITOR-IN-CHIEF 

Ely Laureano Paiva 
FGV-EAESP, Brazil 

BOARD PRESIDENT

Marcos Augusto de Vasconcellos
FGV-EAESP, Brazil

BOARD 

Marcos Augusto de Vasconcellos 
FGV-EAESP, Brazil 

Susana C. Farias Pereira 
FGV-EAESP, Brazil 

Francisco Aranha 
FGV-EAESP, Brazil 

Piotr Trzesniak 
Federal University of Itajubá, Brazil 

Luiz Artur Ledur Brito 
FGV-EAESP, Brazil 

Luiz Carlos Di Serio 
FGV-EAESP, Brazil

EXECUTIVE EDITORS 

Claude Machline 
FGV-EAESP, Brazil 

Fernando Coelho Martins Ferreira 
FGV-EAESP, Brazil 

ASSOCIATE EDITORS 

Henrique Corrêa 
Rollins College, USA 

Afonso Carlos Corrêa Fleury 
São Paulo University, Brazil 

Walter Zinn 
The Ohio State University, USA 

Martha C. Cooper 
The Ohio State University, USA 

Mathias Holweg 
University of Cambridge, USA 

Paulo Goncalves 
Sloan School of Management, USA 

Rogério Quintella 
Federal University of Bahia, Brazil 

Geraldo Ferrer 
Naval Postgraduate School, USA 

Isak Kruglianskas 
São Paulo University, Brazil 

Juliana Hsuan Mikkola 
Copenhagen Business School, Denmark 

Rafael Vesga 
Universidad de los Andes, Colombia 

Angel Díaz Matalobos 
IE Business School, Spain 

Joel Wisner 
University of Nevada, USA 

Annibal José Scavarda 
Marriott School of Management, USA


EDITORIAL SUPPORT STAFF 

Beatriz Maria Braga Lacombe 
FGV-EAESP, Brazil 

Orlando Cattini Jr. 
FGV-EAESP, Brazil 

Manoel de Andrade e Silva Reis 
FGV-EAESP, Brazil 

João Mario Csillag 
FGV-EAESP, Brazil 

Júlio C. B. de Figueiredo 
FGV-EAESP, Brazil 

Luis Henrique Rigatto Vasconcellos 
FGV-EAESP, Brazil 

José Carlos Barbieri 
FGV-EAESP, Brazil 

Mario Prestes Manzoni Neto 
FGV-EAESP, Brazil 

Tales Andreassi 
FGV-EAESP, Brazil  


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REVIEWERS

Abraham Sin Oih Yu
São Paulo University, Brazil 

Alceu Gomes Alves Filho
Federal University of São Carlos, Brazil 

Alexandre Reis Graeml
Positivo University, Brazil 

Andreson Ribeiro Correia
ITA, Brazil 

André Carvalho
FGV-EAESP, Brazil

André Luís De Castro M. Duarte
Ibmec, Brazil 

André Lucirton Costa
São Paulo University, Brazil 

Antônio Domingos Padula
Federal University of Rio Grande do Sul, Brazil 

Barbara B. Flynn
Indiana University, USA 

Carlos Cordon
IMD, Switzerland 

Charbel José Chiappetta Jabbour
São Paulo University, Brazil

Domingos Fernandes Campos
Potiguar University, Brazil

Edmilson A. Moraes
FGV-EAESP, Brazil 

Edmilson Nogueira
Federal University of São Carlos, Brazil 

Eliane Pereira Zamith Brito
FGV-EAESP, Brazil 

Eliciane Maria da Silva
Universidade Metodista de Piracicaba, Brazil 

Elvio Porto
Mackenzie, Brazil 

Flávio Macau
FGV-EAESP, Brazil 

Gregorio Bouer
São Paulo University, Brazil 

Iuri Gavronski
Centro Universitário Feevale, Brazil 

James Stock
University of South Florida, USA 

Jeovan Figueiredo
FGV-EAESP, Brazil 

João Amato Neto
São Paulo University, Brazil 

João Mario Csillag
FGV-EAESP, Brazil  

Jorge Luiz de Biazzi
São Paulo University, Brazil  

Leonardo Santiago
Federal University of Minas Gerais, Brazil 

Lívia Castro D’Ávila
Unisinos, Brazil 

Luis Solis
Instituto de Empresa Business School. Spain 

Marcio Mattos Borges de Oliveira
São Paulo University, Brazil 

Marcos André Primo
Federal University of Pernambuco, Brazil 

Mário Sacomano Neto
Unimep, Brazil 

Maria Cristina N. Gramani
Ibmec, Brazil 

Marly Monteiro de Carvalho
São Paulo University, Brazil 

Patricia Quiroz Morales
Pontificia Universidad Católica, Peru 

Paulo Fernando Fleury da Silva e Souza
Federal University of Rio de Janeiro, Brazil 

Paulo Roberto Leite
Mackenzie, Brazil 

Paulo Tromboni de Souza Nascimento
São Paulo University, Brazil 

Peter Fernandes Wanke
Federal University of Rio de Janeiro, Brazil  

Priscila Laczynski de Souza Miguel
FGV-EAESP, Brazil 

Rafael Teixeira
Clemson University, USA 

Renato da Silva Lima
UNIFEI, Brazil 

Ricardo Silveira Martins
Federal University of Minas Gerais, Brazil 

Roberto Giro Moori
Mackenzie University, Brazil 

Rubens Mazon
Ibirapuera University, Brazil  

Sérgio Gozzi
São Paulo University, Brazil 

Silvio Roberto Ignacio Pires
Unimep, Brazil 

Tales Andreassi
FGV-EAESP, Brazil