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Volume 2 Number 1 January-June 2009

The Influence of Banking Service Customers’ Satisfaction Level on the Perception of Switching Costs and on Behavioural Loyalty
Maria Luiza Barcellos Zacharias, Kleber Fossati Figueiredo, Claudia Affonso Silva Araujo

Results and Implications of Technological Development in The Telecommunication Industry in Brazil
Débora Segato Martins, Simone Vasconcelos R. Galina

Outsourcing of R&D Activities to Brazilian Subsidiaries
Dusan Schreiber, Ivan Antônio Pinheiro

The UN/CEFACT XML Business Messaging Standard: A Potential Source Of Competitive Advantage
Douglas S. Hill

A contribution of the Cleaner Production Program to the ISO 14001 Management System: a case study in the metal-mechanic sector
Fernando Magnani Cervelini, Maria Tereza Saraiva Souza

The Dynamics Between The Roots and The Wings: A Study on Innovative Organizations
Silvana Pereira de Aguiar, Marcos Augusto de Vasconcellos

Scenario Analysis within a Call Center Using Simulation
Marco Aurélio Carino Bouzada

Entry Mode Influence On Strategic Positioning: Analysis Of Two Telephone Operators In Brazil
Fernando Ceragioli, Alexandre Reis Graeml

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