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Volume 3 Number 1 January-June 2010

EDITOR-IN-CHIEF

Ely Laureano Paiva
FGV-EAESP , Brazil

BOARD PRESIDENT

Marcos Augusto de Vasconcellos
FGV-EAESP , Brazil

BOARD

Susana C. Farias Pereira
FGV-EAESP , Brazil

Francisco Aranha
FGV-EAESP , Brazil

Piotr Trzesniak
Federal University of Itajubá, Brazil

Luiz Artur Ledur Brito
FGV-EAESP , Brazil

Luiz Carlos Di Serio
FGV-EAESP , Brazil

Beatriz Maria Braga Lacombe
FGV-EAESP , Brazil

EXECUTIVE EDITORS

Claude Machline
FGV-EAESP , Brazil

Fernando Coelho Martins Ferreira
FGV-EAESP , Brazil

ASSOCIATE EDITORS

Henrique Corrêa
Rollins College, USA

Afonso Carlos Corrêa Fleury
São Paulo University, Brazil

Walter Zinn
The Ohio State University, USA

Martha C. Cooper
The Ohio State University, USA

Mathias Holweg
University of Cambridge, USA

Paulo Goncalves
Sloan School of Management, USA

Rogério Quintella
Federal University of Bahia, Brazil

Geraldo Ferrer
Naval Postgraduate School, USA

Isak Kruglianskas
São Paulo University, Brazil

Juliana Hsuan Mikkola
Copenhagen Business School, Denmark

Rafael Vesga
Universidad de los Andes, Colombia

Angel Díaz Matalobos
IE Business School, Spain

Joel Wisner
University of Nevada, USA

Annibal José Scavarda
Marriott School of Management, USA


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EDITORIAL SUPPORT STAFF

Orlando Cattini Jr.
FGV-EAESP , Brazil

Manoel de Andrade e Silva Reis
FGV-EAESP , Brazil

João Mario Csillag
FGV-EAESP , Brazil

Júlio C. B. de Figueiredo
FGV-EAESP , Brazil

Luis Henrique Rigatto Vasconcellos
FGV-EAESP , Brazil

José Carlos Barbieri
FGV-EAESP , Brazil

Mario Prestes Manzoni Neto
FGV-EAESP , Brazil

Tales Andreassi
FGV-EAESP , Brazil

REVIEWERS

Alexandre Pignanelli
FGV-EAESP, Brazil

André Carvalho
FGV-EAESP, Brazil

André Duarte
Insper, Brazil

Antônio Domingos Padula
UFRS, Brazil

Charbel José Chiappetta Jabbour
USP, Brazil

Claude Machline
FGV-EAESP, Brazil

Eliciane Maria da Silva
UNIMEP, Brazil

Flávio Macau
FGV-EAESP, Brazil

Geraldo Ferrer
Naval Postgraduate School, USA

Giancarlo Pereira
Unisinos, Brazil

Guilherme Silveira Martins
FGV-EAESP, Brazil

Iuri Gavronski
Unisinos, Brazil

Jeovan de Carvalho Figueiredo
UFMS, Brazil

João Mário Csillag
FGV-EAESP, Brazil

João Quariguasi Frota Neto
Bradford School of Management,UK

Lívia Castro D'Ávila
Unisinos, Brazil

Luciana Vieira
Unisinos, Brazil

Luiz Artur Ledur Brito
FGV-EAESP, Brazil

Marcos André Primo
UFPE, Brazil

Mário Sacomano Neto
Unimep, Brazil

Miriam Borchardt
Unisinos, Brazil

Peter Fernandes Wanke
UFRJ, Brazil

Priscila Laczynski de Souza Miguel
FGV-EASP, Brazil

Ricardo Silveira Martins
UFMG, Brazil

Tales Andreassi
FGV-EASP, Brazil